Tuesday, June 21, 2011

QR codes bring hyperlinks to newsprint

Credit: Imgur

In a column earlier this year, I reflected upon the meaninglessness of instructions to “click here” in press releases that are submitted to print media. The creators of this type of publicity seem more familiar with interactive online platforms and I argued in my column that an effective PR officer will create publicity suitable to the characteristics of the medium that he or she is writing for.