If I were to update my 2009 Toastmasters submission about submitting effective PR, I would be sure to emphasize: pick a news article format or “letter to the editor.” Don’t submit a mash-up of both.
Articles and letters are not synonymous; don’t call a letter an “article.”
Articles and letters have very different requirements for attribution and for the writing’s tone: observable facts versus an author expressing an opinion and signing it with his or her name.
If you’re writing a letter to the editor, do not quote yourself; sign the letter instead. If you’re writing a news article, do not interject opinions without attributing them.
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